01 / Market
Service-business opportunity scorecard
Give every line a score from 1–5. An opportunity under 18 needs sharper buyer evidence before it deserves another week of your attention.
| Score | Question | 1–5 |
|---|---|---|
| Urgency | Does the prospect feel the cost of inaction this month? | ____ |
| Budget | Are they already paying for people, agencies, or software around this problem? | ____ |
| Access | Can you reach decision-makers through one or two repeatable channels? | ____ |
| Proof | Can you show a measurable result in 30–60 days? | ____ |
| Repeatability | Can the first win lead to a monthly operating relationship? | ____ |
Decision rule
Prioritize an offer that scores high on urgency and proof. Those two factors make sales conversations shorter and retention easier.
Market prompts
- 01
Which customer has a painful revenue, speed, or follow-up gap that is visible every week?
- 02
What expensive workaround are they using today—and why does it still disappoint them?
- 03
What specific before-and-after result could you credibly own in the first 30 days?
- 04
Where do 25 ideal buyers already gather, learn, or ask for help?